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What Are The Responsibilities Of A CMO?

What Are The Responsibilities Of A CMO?

The position and responsibilities of a chief marketing officer, or CMO, will be hard to pin down. These professionals are in control of running the marketing department and liaising with marketing project managers, yes, but what are the other CMO responsibilities which are important to understanding the function?

Put merely, the chief marketing officer of a company has the primary responsibility of driving income by increasing sales via marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other firm executives to establish company-wide goals. They will additionally help marketing directors and managers create a marketing strategy that achieves these profit, product, and development goals through a range of marketing functions and activities.

The CMO manages and oversees all marketing activities all through the company. The CMO needs to have a broad understanding of brand development, sales management, product, distribution administration, and customer service. The CMO will have input into model marketing, pricing, advertising, market research, marketing communications, project management, and public relations.

Chief marketing officers typically wear quite a couple of totally different hats. They must have a particular set of skills or traits to lead the company’s brand management and marketing activities in a way that leads to growth. These are a number of of the most important responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of the tricky elements of being a CMO is that some marketing activities could be unpredictable, particularly in the digital and social media age, so making strategic choices that drive progress is a particularly essential responsibility.

Marketing expert: While the CMO doesn’t usually get their fingers soiled with the granular tasks of the marketing staff, they still must be an expert in all things marketing. The CMO is finally accountable for the entire activities carried out by the marketing department, so they should have a deep understanding of the marketing capabilities at their disposal.

Buyer champion: The CMO is also accountable for serving because the customer champion in chief, ensuring that all marketing activities serve to create brand loyalty and ensure the user experience is enjoyable and successful.

Chief storyteller: Finally, in addition to enterprise-focused responsibilities, the CMO is liable for leading the artistic side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring innovative marketing ideas that will help attract and retain more customers and lead back to elevated sales growth. Website URL: